A customer enters the store, browses through products and shelves, includes items, inspects, considers the prices, chooses a product and takes it to the cash to pay. Now, if you want to sell your products online, your site must be enabled for e-commerce, where you must have the following characteristics:
- You need to provide lots of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, have a clear pricing and shipping of the product, the transaction and get an order number and / or invoice confirmation via email. Allow your customer to choose a shipping method.
- You must inform the customer if the item is in stock or delivered against order. Ideally, you should have a contact by email or live if the customer has a question. More importantly, you must respond immediately! If you want to make your own live chat and support services on your website, specialized softwares are available for purchase.
- Make sure your customer service and great links are clearly identified, so that your customer does not have to dig to find information.
- Provide a “about us section or a section about your policies. If you have any privacy statements and customer satisfaction policies, your customer will feel better in your store purchases.
- You want to have customer references and quotes from the window, so let your prospective client know that others are happy with your service.
- Provide an FAQ with information on your return policies return, guarantees, prices of transport and insurance as appropriate.
- If you said, you can offer a paper catalog, if the customer prefers to order a showcase of your store and in the privacy of their homes.
- Do not disturb your customers by presenting products that are marked ’sold’ or pages that say “under construction” or “come.”
- Do add new content regularly, so that your customers return will not be bored by seeing the same products they saw four months ago.
- If your site has a date tag or has current references, be careful to change these references frequently so you do not give the impression that no one attending or reading your site.