Aug 06

Website As Stores

Internet Marketing Comments Off

A customer enters the store, browses through products and shelves, includes items, inspects, considers the prices, chooses a product and takes it to the cash to pay. Now, if you want to sell your products online, your site must be enabled for e-commerce, where you must have the following characteristics:

  • You need to provide lots of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, have a clear pricing and shipping of the product, the transaction and get an order number and / or invoice confirmation via email. Allow your customer to choose a shipping method.
  • You must inform the customer if the item is in stock or delivered against order. Ideally, you should have a contact by email or live if the customer has a question. More importantly, you must respond immediately! If you want to make your own live chat and support services on your website, specialized softwares are available for purchase.
  • Make sure your customer service and great links are clearly identified, so that your customer does not have to dig to find information.
  • Provide a “about us section or a section about your policies. If you have any privacy statements and customer satisfaction policies, your customer will feel better in your store purchases.
  • You want to have customer references and quotes from the window, so let your prospective client know that others are happy with your service.
  • Provide an FAQ with information on your return policies return, guarantees, prices of transport and insurance as appropriate.
  • If you said, you can offer a paper catalog, if the customer prefers to order a showcase of your store and in the privacy of their homes.
  • Do not disturb your customers by presenting products that are marked ’sold’ or pages that say “under construction” or “come.”
  • Do add new content regularly, so that your customers return will not be bored by seeing the same products they saw four months ago.
  • If your site has a date tag or has current references, be careful to change these references frequently so you do not give the impression that no one attending or reading your site.

written by Gary \\ tags: