Creating your website is a rewarding task. You feel as though you are accomplishing something regarding your business, by furthering it, and finally stepping into the new millennium. Of course you may also be looking for new ideas to enhance the website you already have. Whatever your reasons for searching out information, we have it here for you. There are 5 errors you could make when creating your website and using SEO. It is imperative that you understand them and avoid them.
- Code is something you use to create the website. For example robots.txt is a type of code. However, robots.txt is a code you do not want. It can hinder a spider from moving through your site successfully, thus you do not get indexed properly. A code that looks invalid throws off the little spiders.
- Spiders, if you do not know the term, are web crawlers working off maths equations to figure out what to index in the search engine database. There are many ways you can trip them up. Code as we mentioned above is just one option. Another problem is creating a barrier such as JavaScript. It takes longer to load, as well as throws the spider around the site. HTML is the best option in this case.
- Keywords that you use can be important. We all tend to go for the winning keywords, the words that get the most play from online users. Unfortunately this can lead to oversight. You might be missing keywords that may not be in the top 20, but could certainly help your cause. Do not ignore misspellings, synonyms, phrases, or a slightly different word that is not as popular. Sometimes this is where you get the top rankings.
- Meta information such as titles is something you need to work on. Often times web designers not versed in SEO overlook what can be most helpful. A homepage should have a title, not just be called Homepage. This is another area you can use keywords. A meta description is another option for keyword use. Tags should be no more than 128 characters, and descriptions need to be 30 words at most.
- Above all, remember the goal of the website!! SEO can only get you so far. If the consumer finds an unfriendly site laden with SEO you will not get the results you want. Go for a user friendly site with pertinent information.