How do people become aware of a brand? Usually it happens after a long period of time if a company uses all the kinds of advertising. And sooner or later people become aware about this or that company and the services they provide. But there is always a challenge: how and where to find the potential clients? Some executives and marketing managers refer just to usual ways of promoting a product or a service: through TV, radio, papers, magazines and the Internet. The latter is usually achieved either by PPC – AdWords campaign in Google when you just pay money for showing your ads in sponsored results in Google Search or by search engine optimization as this is the most preferrable method that has long results. But if you still lack the website or your website is just created and paid little attention to the best way is to use mail marketing software to create mailing lists and send them to the interested people who have already expressed their desire in receiving such kind of offers.